Through the institutional business, the Foundation offers an important channel of visibility and qualification of values of the brand to all partners, guaranteeing the opportunity to communicate in an unusual way their social responsibility to their highly diversified targets. The possibility to communicate the company’s philosophy through the intangible values of art, offers a diverse and profound benefits over the medium to long term period, that may be amplified by specially made designed projects, even within the company premises, and for the specific needs of each partner.

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